welcome to blu matcha.

serious matcha,
no shortcuts.

Is Blu actually blue matcha? No. Our matcha retains the same vibrant green characteristic of high-quality ceremonial grade tea. “Blu” refers to our brand and color identity — not the color or flavor of the tea itself.

Our story

matcha the way it should be.

Smooth, balanced, vibrant — 100% traditional ceremonial grade matcha for lattes, slow mornings, on-the-go routines, and everything in between. No culinary-grade blends, no shortcuts, ever.

  • 100% traditional ceremonial grade

    Every Blu product is traditional ceremonial grade matcha — never a culinary-grade blend. First harvest, sourced for color, aroma, and a clean finish.

  • Smooth, balanced, vibrant

    Built for the way matcha should taste: rich, green, and never bitter.

  • Made for everyday rituals

    Whisk it, shake it, latte it, or take it with you.

  • Why “Blu”?

    We named it for the color, not a flavor — a deep, considered blue for a ritual we take just as seriously. The tea itself is the same vibrant green as any great ceremonial matcha.

Start here

find your matcha ritual.

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Bestseller

Ceremonial matcha Summer Collection | .001

First harvest, stone milled, shade grown matcha for daily use.

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Bestseller

Starter kit

Everything needed to whisk your first bowl or daily latte.

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Bestseller

Matcha 101

Learn prep, recipes, storage, and how to choose the right grade.

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@drinkblu on Instagram

straight from the pop-up.

Fresh from MatchaFest Atlanta and every Blu pour in between. Follow along and tag us — you might land on the feed.